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Making Your Online Advertising Works – ADOI report

THE INTERNET, COMMONLY DESCRIBED AS “Online” has already changed the way we do business with one another. We’re still trying to figure out how to effectively use this new medium. One of the major problems in the relation to the online arena is the fact that there are basically no hard or fast rules. The online world is also very different from any other type of media use before. In advertising, it can help advertisers and consumers come together in ways that there are both meaningful and mutually beneficial. The biggest barrier to effective online advertising lies in its strategic planning.

Virtual Consulting, as a leading online consultant, understands the workings and concepts behind online advertising. They initiated a workshop to educate advertisers on implementing successful online strategies. Held at Manhattan Hotel Ballroom on December 3rd, 2008, more than 100 advertisers attended the workshop. Keynote speakers for the workshop included Nukman Luthfie, the Indonesian online advertising guru, Iim Fahima, Founder Virus Communications and Budiman Hakim, Founder & Executive Creative Director Macs909. The discussion centered on strategy, rationale, and case studies. In the first session participants were introduced to various studies on the impact and benefits of going online.

Nukman Luthfie stated that ad clutters on website would decrease the effectiveness of the ad itself. He gave examples of welcoming pages on Kompas.com with 19 display ads, and Detik.com with 15 display ads. This clearly shows that advertising online is not as easy as it seems. Nukman added that rather than prioritizing welcoming pages, advertiser would be better off utilizing contextual ads to grab the attention of specific targets. Beside strategy considerations, Nukman also elaborated on online measurements to evaluate and built the necessary strategies.

Iim Fahima shared her case on the Indonesia society online behavior and responses. Budiman Hakim, on the other hand, presented a review of the arduous journey that this new advertising medium traveled and its vast reach and significant impact on society.

8 Responses to “Making Your Online Advertising Works – ADOI report”

1. mfathur says:

   January 7, 2009 at 3:41 pm

   Hik…english!! Well done.
2. Pogung177 says:

   January 7, 2009 at 4:24 pm

   Tambah ngganteng wae ki Nukman
3. BudiTyas says:

   January 7, 2009 at 4:34 pm

   Wah celaka,…mana nih tombol google translatenya?
4. Chandra Marsono says:

   January 7, 2009 at 5:53 pm

   Awesome pak Nukman, I wish you more success in 2009.
5. Yodhia = Blog Strategi + Manajemen says:

   January 7, 2009 at 10:45 pm

   [...The biggest barrier to effective online advertising lies in its strategic planning...] Mungkin tema ini bisa diexplorasi di postingan mendatang. Will be interesting.
6. arham Blogpreneur says:

   January 8, 2009 at 6:29 pm

   Nice Hit on early 2009….
7. Nofa says:

   March 2, 2009 at 12:18 pm

   Wah pake bahasa Inggris…

   Cara sudah cukup lama tapi di Indonesia masih relatif baru karena banyak para owner dan petinggi perusahaan belu lihat urgensinya.

   Maju terus untuk memberikan ‘pencerahan’ ya pak.
8. erica says:

   March 17, 2009 at 2:08 pm

   advertising using online is quite good. nowadays as we know,in this era globalization, many company using online advertising to sell their product. so, the sales or the owner needn’t met her costumers face to face.